My work.
Royal Holloway University of LONDON
Social Media Manager & Content Producer
During my time at Royal Holloway, University of London, I was appointed Social Media Manager for the University Sports Department, where I was responsible for developing and producing digital content to strengthen the visibility and engagement of the university’s sports teams.
I worked closely with Royal Holloway Lacrosse and American Football, while also supporting the Hockey media team, managing content across the full production process—from pre-production and creative planning through filming, photography, editing, and final publication. This gave me practical experience in developing content with both a creative and audience-focused mindset, ensuring that each piece of media aligned with the identity and objectives of the teams.
My responsibilities included professional sports photography, videography, social-first content creation, graphic design, post-production, and written content. I also used Canva to develop branded social assets and promotional materials, while editing photography and video to create engaging content suitable for digital platforms.
The role strengthened my ability to work independently while collaborating with athletes, team representatives, and other members of the media team. It also taught me how to work within fast-moving environments where content needs to be produced efficiently while maintaining a consistent visual identity and professional standard.
Most importantly, the experience gave me an understanding of how creative production and marketing work together—using strong visual storytelling not simply to document events, but to build awareness, create engagement, and strengthen the identity of a brand or community.
DEVORER.
Part-Time | Startup / Food & Hospitality Marketing
During my time at Devorer, I worked part-time alongside my studies as the Creative and Marketing Lead, supporting the growth of a UK-based startup focused on diversifying food culture across university communities. I initially joined the company as a media consultant and was subsequently responsible for developing a comprehensive marketing and media strategy tailored to the brand’s target audience and growth objectives.
I developed a detailed media plan that explored opportunities to increase brand awareness, audience reach, engagement, and long-term brand growth. This required combining creative thinking with research and data analysis to identify where and how Devorer could most effectively reach its intended audience.
My work included geo-targeted advertising research, quarterly campaign planning, media strategy, market research, ROI monitoring, share of voice (ESOV), technical reach analysis, advertising opportunities, event strategy, partnership development, and review and publication systems. I also developed supporting templates and frameworks designed to help the company evaluate campaigns and identify opportunities for future growth.
The role allowed me to apply knowledge gained through my Thinkbox Masters Programme and Google Skillshop certifications, alongside my previous experience in social media management and content production. It strengthened my ability to connect creative campaign development with audience insights, media planning, and measurable business objectives—an approach I believe is particularly important in modern advertising.
The media strategy and supporting portfolio I developed for Devorer are available to prospective employers upon request.
Balboa Social CLUB.
Southern California | Live Entertainment & Events
The Balboa Social Club is a growing Southern California entertainment business focused on live events, member experiences, wellness initiatives, and partnerships with local businesses. As a Social Media Content Creator and Editor, I was responsible for capturing, curating, and producing social-first content designed to increase brand awareness, audience engagement, and event visibility.
I worked across the full content production process, from filming and creative planning through editing and publication. I collaborated closely with a team of videographers, editors, and social media managers to develop content that reflected the brand’s identity while remaining relevant to current social media trends and audience behavior.
A key part of my role was creating organic, trend-driven content around live events and experiences. Most recently, I contributed to the content production surrounding a house music event at Tango in Laguna Beach, featuring local artists. The resulting social content generated strong engagement and demonstrated how timely, authentic event coverage can create a connection between a brand, its community, and its target audience.
I regularly worked with DJI equipment, Adobe Photoshop, Adobe Premiere Pro, DaVinci Resolve, TikTok, and Canva, adapting production quality and workflow depending on the requirements of each project and platform.
This experience strengthened my ability to work within a fast-paced creative team, respond to emerging social trends, and produce content that balances visual quality with the ultimate objective of driving audience interest and brand growth.
Additional examples of my advertising and social media work are available to prospective employers upon request.
My work as a student producer.
Below shows a list of films that I have proudly worked on during my time at Royal Holloway University OF London.
Film & media that i have worked on
I mean it
— Seaford College Productions
Director / Producer / Writer /Editor
SLOSHED
— Royal Holloway University of London
Cinematographer / Editor / Sound Designer
FLY AI (taster)
— Royal Holloway University of London
Editor / Producer
The glass vase
— Royal Holloway University of london
Production Designer
BE REAL (SHORT)
— Royal Holloway University of London
Director / Co-Producer
Third wheel
— Royal Holloway University of London
Producer