marketing | intelligence | design | leverage |
marketing | intelligence | design | leverage |
What is MIDL.
MIDL is a concept business I created whilst studying at Royal Holloway University of London for my Digital Marketing and Entrepreneurship module. This sparked my interest in the marketing and advertising industry.
A smarter ai solution to marketing
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The mission.
MIDL brings large network advertising to small and medium sized companies, using AI. We use a subscription based engine that runs multi-media Ad formats aimed to boost engagement and brand recognition for companies who can’t afford telemarketing strategies.
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the target market.
We aim to target this product towards, emerging and growing companies, weather they be commercial, or technological. An AI company designed to help businesses with smaller budgets to create bigger advertising goals.
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how does it work?
Through a sires of subscription tiers, content ranges from (single post trials) to multi-media Ad stock, using advanced AI generative softwares to create both still and video footage that can be advertised on a global scale. The client meets with us for a detailed brief and we provide a media plan, alongside test products to analyse their desired performance.
Stratagy & model
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Marketing Intelligence, Design & Leverage.
Marketing Intelligence → AI-driven insights and adaptive ad testing
Design → Beautiful, story-led creative work
Leverage → Turning data into scalable results
“middle marketing” - affordable, AI-powered brand campaigns that look premium but perform like direct ads. We blend cinematic brand aesthetics with algorithmic testing and adaptive AI creative systems.
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MIDL. is an AI advertising agency that:
Designs adaptive ad content that changes based on audience response.
Uses AI to simulate multiple brand tones and test which one converts best.
Automates campaign creation, reducing agency costs by 70%.
Delivers brand emotion with performance metrics.
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Global digital ad spend (2025): $740B
SMBs account for 40% of this but are underserved.
Generative AI content market expected to grow 35% annually.
MIDL.
positions itself as the bridge between the two fastest-growing segments in advertising: brand storytelling and AI automation.
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10–15 second high-quality video ads, branded visually but optimized for performance.
Produced through AI-generated visuals, copy, and A/B learning loops.
Distributed across TikTok, Instagram, and YouTube Shorts.
These campaigns combine:
Brand storytelling (color, voice, tone)
Direct response psychology (CTA, tracking, conversion data)
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Subscription tiers for campaign creation (SaaS) model)
Starter: $500/month
Growth: $1,200/month
Premium: $2,500/month
Agency partnerships use of MIDL Engine.
Our first form of marketing and brand awareness started with email marketing, creating something that stands out, that drives clicks and increases engagement.
A draft layout of a business card, with simplicity at its core, demonstrates the ease of use and access for all businesses who utilise our features.
Our early marketing initiative focuses on the attention curve. Understanding the pros and cons along the process of building awareness. Utilising awareness and understanding to secure Buy-In’s and and boost commitment
“The power of creativity is more than just a mind, it is a machine”
— CEO & Founder, Nicholas Dwan
